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Quotes going cold? How to chase them, politely.
Why quotes go quiet.
- The customer is busy, not saying no
- They're comparing two or three quotes
- They have a question but haven't asked
- You meant to chase, but the week got away
A quote nobody chases is often a job lost by default.
A simple chase timetable.
- Day 2 or 3A gentle nudge. Check they got it and offer to answer questions.
- Day 7A second chase. Make it easy to say yes, or no.
- Day 14Close the loop. Say you'll assume it's a no for now.
This is a suggested pattern, not a rule. Use what suits your customers.
Three messages you can send today.
1. Gentle nudge
Hi [name], Just checking the quote for [job] came through OK. Happy to answer any questions. Thanks, [your name]
2. Second chase
Hi [name], Are you still thinking about [job]? If you'd like to go ahead, just reply yes and I'll pencil in dates. Thanks, [your name]
3. Closing the loop
Hi [name], I haven't heard back, so I'll assume now isn't the right time for [job]. If that changes, just reply and I'll pick it up. Thanks, [your name]
How to get AI to do the chasing.
A prompt to try today
Look at the quotes I've emailed in the last 14 days. List any with no reply. For each, draft a short, friendly follow-up in UK English, under 60 words, mentioning the job. Don't send anything.
Making it regular
With the Gotts AI Set-up, your assistant does this every Friday. It drafts the chases. You check them and press send. More ready-made prompts are on the free prompts page.
Mistakes that lose the job.
- Chasing the same day you quoted
- Long messages that bury the question
- Sounding annoyed about no reply
- Never closing the loop, so it stays on your mind
Straight answers.
How do I chase a quote politely?
Follow up 2–3 days after sending. Mention the job, keep it short and give an easy yes or no. Offer to answer questions.
When should I chase a quote?
A simple pattern is day 2 or 3, day 7 and day 14, then close it off. Adjust it to suit your customers.
Can AI chase quotes for me?
Yes. An AI assistant can find quotes with no reply and draft the follow-up. With a draft-first set-up you approve each one.
Is it safe to let AI email customers?
With a draft-first set-up, nothing is sent without your OK. See will AI send emails without me?
More help with the admin.
- AI assistant set-up for builders and trades
- Is an AI assistant on email GDPR-safe?
- What is an AI morning brief?
- Getting started with AI if you're not techy
- Free AI prompts for tradespeople
- DIY AI assistant kit, £297
- Will AI send emails without me?
- AI set-up at your office (London and UK)
- Home: the Gotts AI Set-up
Less admin. More time to grow.
Free. 15 minutes on video. I'll tell you straight if it fits, or if it doesn't.
Or call 07368 870437 or email alex@gottsconsultancy.com.